Adsense Vs DoubleClick CPC

Adsense Vs DoubleClick CPC

The legal world presents a unique opportunity for publishers to earn high revenues.  Whether you write a legal blog or operate a legal forum there are a variety of  unique ways to monetize your site.  Lawyers operate in an industry of high margins, therefore they can afford to spend considerably more than typical businesses to acquire new customers.As with most types of blogs or forums, a great way to start is with Google Adsense. Adsense dominates the Pay Per Click (PPC) market and is a great place to begin if you own a new site. You simply need to apply for Adsense, implement the ads on your site, and Adsense takes care of the rest. Adsense pays you every time somebody clicks on your ads, and in the legal vertical ads average $42 per click!If you publish legal content in a particular niche and you’re a lawyer yourself, a great way to initially embark upon site revenues is to reach out to lawyers in your niche outside your geographical market and to sell ads to them in their particular market.  By selling outside your market, you capitalize on your unique, niche content but avoid butting heads with your local competition.  You’ll need to disclose to your prospects your traffic amounts and where that traffic originates, but for a small price you can convince them it’s worth their while.  After all, if a lawyer charges $350/hour and gains one customer billed for 10 hours ($3,500) from a $500 ad then his ROI is 600%.  That’s an amazing return on advertising dollars for any business.If you operate a legal forum, the premise is similar.  Adsense can be a great place to start, but as your forum grows avenues to different niches and subjects will open up.  Once you’re able to segment your forum into categories you can then begin to approach lawyers from different geographical areas and provide each with advertising depending on where your traffic originates.  Of course, you can segment the content so that each lawyer exposes ads to his particular niche.Though there may not be tons of traffic for every niche and geographical segment, the key is the quality and precise targeting of the traffic.  That targeting provides the underlying value for each attorney, as that content finds only the eyeballs of each lawyer’s specific type of clientele in his specific geographical market.  For instance, if a personal injury law blog receives 200 unique visitors/month from Ohio and each spends an average of 5 minutes on the site, maybe a lawyer in Cleveland believes each visitor is worth $2.50 because the visitors are highly targeted and at least one or two are likely to convert into a customer.   This is the logic you’ll use to create appeal to your prospects.So how do you manage all this?  First, you sign up for Google Analytics (GA) for free  to observe and analyze all your site traffic and behavior.  With GA you’ll be able to determine where your traffic comes from and what pages they’re viewing.  Next, you must find a way to segment the ads and serve them in a way that suits each niche and each geographical marget. The solution is through Doubleclick for Publishers (DFP) ad platform, which is also free.   DFP allows you to manage your ads and to show them when and where you want.  It’s a powerful tool, but if it appears too daunting contact us so we can lend a hand.  Lastly, once you’ve signed up for DFP, Google offers a premium version of Adsense called Doubleclick Ad Exchange (AdX).  Google typically extends invites only to premium publishers, but our relationship with Google allows even smaller publishers to join. AdX revenues tend to be 25%  – 100% higher than Adsense and you can sign up here.

Insert Adsense Ads

Insert Adsense Ads Below Posts

Adsense works great on content receiving good traffic from search engines, because it is a targeted keyword based PPC ad network. but if you receive good traffic from search engines and still don't make considerable income with it then you might be doing  some mistakes somewhere in implementation, and ads placements is included in this. So make sure your ads are on the right placements where visitors pay attention at first. We can implement Google ads on any platform or manually created websites, we can insert the ads wherever we want into our pages. But the problem is with blogger blogs, when you use blogger.com for your blog then you are limited to add third party widgets only by using HTML/JavaScript widget in the Layout area. You don't have direct access to the blog post body or Single post in WordPress. Therefore, it becomes headache when you want to insert Adsense ads inside your blog posts, and this is very necessary because the best positions for Google ads are; the header, the post body, below the posts and the sidebar. You can use the header in some templates and sidebar in every template, but the main placement is below the post titles in blogger.But as you might know that blogger.com is built within XML which doesn't allow some characters inside scripts such as >, +, <, && and so on. Therefore, we'll need to alter the ad codes to make it possible.

So this post is all about inserting Google ads below post titles in Blogger for increasing your CTR (Click rate on ads), and the revenue. obviously, when CTR get boosted, the revenue get increased.

I won't take your much time, and I've simplified the tutorial, you just need to follow the tips and easily insert Google Ads below post titles in blogger. And you'll see a dramatic change in your earning and CTR. Let's start how to do this.

1. Login into your Adsense account: http://www.google.com/adsense
2. Go to my Ads at top left side and click My Ads >> Create a new Ad unit
3. Now make the settings for new ad unit as per your choices (See Below picture for example)

4. Select an ad unit of 300*250 which is best for inserting after the post titles in blogger and click the Save and Get code button which is highlighted in the screen shot.

5. You'll get a pop up in which the generated code for the ad unit will be looking like this image:

6. Just copy all the code and paste into this tool http://www.bestbloggercafe.com/bbc-html-character-encoder/

The above tool actually converts the characters to be accepted by blogger core, because blogger in fact doesn't allow illegal characters like <,>,+,&& and so on, so therefore, you need to convert the code by using above tool, so it will convert all the illegal characters to the accepted ones.

Now your converted code should be looking like this:

&lt;script type=&quot;text/javascript&quot;&gt;&lt;!--

google_ad_client = &quot;ca-pub-XXXXXXXXXXXXXX&quot;;

/* XXXXXXX */

google_ad_slot = &quot;XXXXXX&quot;;

google_ad_width = 300;

google_ad_height = 250;

//--&gt;

&lt;/script&gt;

&lt;script type=&quot;text/javascript&quot;

src=&quot;http://pagead2.googlesyndication.com/pagead/show_ads.js&quot;&gt;

&lt;/script&gt;

All the illegal characters are now removed by that tool and this code is now acceptable for blogger. Now for adding the code to blogger follow these steps(In Blogger New Edit HTML):

• Blogger >> Template >> Edit HTML >> Jump to Widget >> Blog1 >> Find var='post'
• When you found var='post' just click the arrow at the left side for expanding that widget
• Now when the widget is expanded, search for this code: <data:post.body>
• Just before <data:post.body> paste the converted code

Now your code should be looking like this:

&lt;script type=&quot;text/javascript&quot;&gt;&lt;!--

google_ad_client = &quot;ca-pub-XXXXXXXXXXXXXX&quot;;

/* XXXXXXX */

google_ad_slot = &quot;XXXXXX&quot;;

google_ad_width = 300;

google_ad_height = 250;

//--&gt;

&lt;/script&gt;

&lt;script type=&quot;text/javascript&quot;

src=&quot;http://pagead2.googlesyndication.com/pagead/show_ads.js&quot;&gt;

&lt;/script&gt;

<data:post.body/>

This is for displaying the ads below the post title, if you want to insert the ads below the post then simply paste the converted code below tag. So the ads will be showing up below the post.

But in above code there is a problem, the ads will be appearing on the home page as well as on single posts, and we don't want that because we need this unit to be displayed only on single posts, not on home page. So we'll need to add an if statement which is a XML tag in blogger, so now you should be inserting the ads along with these two conditional tags like this:

<b:if cond='data:blog.pageType == &quot;item&quot;'>

&lt;script type=&quot;text/javascript&quot;&gt;&lt;!--

google_ad_client = &quot;ca-pub-XXXXXXXXXXXXXX&quot;;

/* XXXXXXX */

google_ad_slot = &quot;XXXXXX&quot;;

google_ad_width = 300;

google_ad_height = 250;

//--&gt;

&lt;/script&gt;

&lt;script type=&quot;text/javascript&quot;

src=&quot;http://pagead2.googlesyndication.com/pagead/show_ads.js&quot;&gt;

&lt;/script&gt;

</b:if>

Now by inserting the tags we are actually making the codes to appear only on post pages, but not on home page.You can also use the tags if you want the ads to be centered align. Just add the tag before the ad code and at the end of the ad code, so the ads will be centered align.

Conclusion

By doing this, you are not gonna violating any program policy of Google Adsense, because this is necessary for inserting the ads inside blog posts, and also you are just converting the characters to alternative characters. This doesn't mean you are changing or altering the entire ad code. So don't worry and take it easy.

I hope you'll insert Google ads easily by following all the steps mentioned in this tutorial. However, if you faced any difficulty then I'm always here to help you out, just leave your comment. Take Care!

Best WordPress SEO Plugins

Search engines are a major source of traffic for most websites. That’s why our users often ask us for SEO tips and plugins that can help improve SEO of their WordPress sites. In this article, we will share 9 best WordPress SEO plugins and tools that will improve SEO of your website.

1. WordPress SEO by Yoast

It is one of the most downloaded WordPress plugin of all times. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs.

It allows you to add SEO title, meta description, and meta keywords to each post and page of your site.

You can also write custom title for your main site, archives, category and tag pages. It also adds Open Graph meta data, Twitter Cards, Sitemaps and ping search engines whenever you update your site.

The list of features for WordPress SEO is extremely long. Check out why we use WordPress SEO on WPBeginner and all our websites. After that, head over to learn how to install and setup WordPress SEO plugin.

2. SEMrush

SEMRush is a tool that Pros use to gather analytics and insights from their competitor’s to help improve their own SEO.You can learn about organic keywords to rank for, places where you can get backlinks from, insights into your competitor’s advertising strategies, and so much more.SEMrush is a paid subscription and is used by thousands of SEO professionals all over the world. It can provide you an enormous wealth of data.

3. Google Keyword Planner

No one on the planet has more insights into what people are searching for than the search giant Google.Did you know that you can get your own keyword ideas from Google itself by using the Google Keyword Planner tool.This free tool is offered to Google’s advertisers for free and anyone can use it. It’s main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. It also helps advertisers choose right keywords by showing them an estimate of search volume, number of results, and difficulty level.As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.

4. KeywordTool.io

Keyword Tool is one of the best free keyword research tool available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s auto suggest feature.These keyword suggestions are a treasure of information. Google autocomplete suggest keywords based on how often a keyword is used for the search. This means that the top most results are the most frequently searched terms on Google for that particular keyword.Keyword Tool is amazingly fast, and most importantly it is completely free for anyone to use. You can use it to optimize content on your WordPress site. It also allows you to get keyword suggestions from YouTube, Bing, and App Store as well.

5. Open Site Explorer

Developed by Moz, this free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.This tool is free, but has daily search limits for each person.To unlock the full power, you would need a Moz Pro Subscription which also gets you access to their other tools as well.

6. LinkPatrol

LinkPatrol is a premium WordPress plugin which allows you to control all the links on your website.

You can monitor all the outgoing links on your site, find out which links are giving away link juice, and more.LinkPatrol is less resource intensive than other free plugins that do the same job. It provides a quicker and efficient way to clean up all your anchor text, spammy links, and link juice problems with a very intuitive and super fast user interface.

7. Broken Link Checker

Broken links can not only create bad experience for your users, but they can also affect your site’s SEO. If you have been running a blog for sometime, then you should check your site from time to time for broken links and fix them.Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.It is a highly useful plugin, and its totally free. The only downside is that it can become resource intensive and may slow down your server. Some hosting providers like WPEngine has already blocked this plugin on their servers.

8. Rel NoFollow Checkbox

When you link to an external site, you are giving away some of your site’s authority to that link. If you don’t want do that, then you can add a nofollow attribute to that link.

In fact, you can even make all external links nofollow in WordPress. But this might not be a great idea. Sometime you may want to give a dofollow link to truly helpful sites.Rel NoFollow Checkbox is a simple WordPress plugin which adds a checkbox in the insert link popup of WordPress post editor. This popup already has a check box which allows you to open links in new tab. Now whenever you are adding an external link you can easily make it nofollow by simply checking a box.

9. SEOquake

SEOquake is a SEO tool available as browser addon for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers. It provides SEO related information for any website. These information parameters include page rank, age, last updated, alexa rank, and many other parameters. It is one of the most downloaded browser addon by SEO professionals.Apart from that, SEOquake toolbar can show you all these parameters for all the search results. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.

Bonus SEO Tips for WordPress Site Owners

Site speed is one of the many important factors in search rankings. Fast loading sites can easily outrank slower websites. While you are spending a lot of time improving your content strategy, give some of that time to improve your site speed.Make sure your WordPress site loads fast. You can check your site speed on tools like Google Page Speed and Pingdom.Always install and setup a caching plugin on your WordPress site. We recommend using W3 Total Cache or WP Super Cache. To give your site speed even more boost, you can set up a CDN service to work with your caching plugin. At WPBeginner and on all our websites, we use MaxCDN. It greatly improves our page load times.You should also upload optimized images only. Images can affect your site’s speed and by optimizing them you can significantly improve your sites performance.Lastly, if none of these tips are improving your page speed, then its most likely your web host’s fault. You need to move to a better WordPress hosting provider. We recommend using Siteground because they have fully optimized servers to run WordPress sites. If you want managed WordPress hosting, then we recommend either Pagely or WPEngine.

 Free Online SEO Tools

In the commencing of internet site building, this may increasingly marvel that how individuals talk over with your internet site and for this motive finding out of fundamentals of search engine optimizing could be very predominant considering with out basics nobody get growth to any internet site. There are some tools for search engine optimization and it may be make use of for excellent improvement in website. It can make existence more convenient.
Google Analytic:
it is a universal that Google Analytic is common in internet site. Google Analytic is far most important in website success. Within the traffic of internet site tools Google Analytic is rather competes. Google Analytic is established with ordinary 5 reporting categories. There are real Time, viewers, Acquisition, habits and conversation.
Moz search engine optimisation Toolbar:
Mozbar is a excellent use for those entrepreneurs that use Mozilla Firebox. That can give access to advanced matrices and features. This is very good search engine optimization approach for opponents due to the fact that it is rather easy method to get expertise. With the support of MozBar which you can be able to get top into many opponents. It can even provide Authority and dominationfor every search effect in Google page. MozBar is most attractive thing that it may well exhibit how primary web publication in the relation to complete internet.
Open site Explorer:
Open site Explorer is yet another tool from the folks at Moz. It helps to show backlinks in clear structure or else backline might be in the inbound. It is satisfactory for investigation of one-way links, open web site Explorer also gives authority in the page rating. Within the free variation it may provide almost 200 financial institution link in per report. It's gateway to find the understanding about other rivals. And if you wish to have verify authority ranking it additionally can be checked with this.
Google Adwords key phrase Planner:
For the search campaigns this dynamic can so much simpler in planning procedure. Main capabilities of this are the quest keywords suggestions to get estimation. Search engine optimization isn't only name of deciding the method and tools for search engine internet establishing however it additionally about your advertising website competently. The important intention is being to have others customers link to the content on your web publication. Search is not sufficient to seek out the first-rate content. Humans must do. It is just right in promoting the internet site.
Ubersuggest:
it may be priceless for constructing long tail phrases. It recommend normal feel keyword phrases that is centered on Google’s own advice engine. It helps to find key words that can be excellent to increase the revenue and income. Keyword is foremost for the search engine that can be profitable and traffic riding key phrases. It's handy way to hold authority in ranking.
Conclusion:
These are the top 5 free search engine optimisation instruments in 2015. It can be good in rating. There are free tools that close to stuck they usually can not support you in making improvements to search engine rankings and get higher outcome by examining your website through these free search engine optimisation guidelines and it will be winner in advertising and marketing.