Seo 2015:
The end of keyword stuffing is finally here, but you will need to keep your site optimised around the category you are looking to rank for. Keywords still need to be present in page titles, headings, image alt text and naturally throughout your site but ensure you are writing your SEO content for humans and not the search engines. Using synonyms for your keywords and related phrases will help your creative juices, why not use Google to do the hard work by searching your keyword and scrolling to the bottom of the page for alternative recommended phrases.
Advert Advertise with us
Google Webmaster Tools Optimisation
Ensure that you are following the recommendations sent to you from Google Webmaster Tools, accessing the “settings” area of your website and editing the information to reflex your search needs, your geographical region, your preferred domain name settings and submitting your XML sitemap.
Website Speed Optimisation
Have you seen how fast your website is? Use one of the many freely available tools online to check how well your site is performing. These websites will often provide you with details about how to improve your website, if you have a Wordpress site then plugins are also freely available to do the hard work for you.
The Wikipedia Effet:
Internally linking your content is still important and maybe more than ever due to Googles new ranking methods of looking at the subject of a website not just the keywords. Use Wikipedia as your source of inspiration by linking related words to pages which are relevant for that word or phrase. Ensure that the page titles are related to the word you are linking and that your content is unique and engaging. Whether you are a big brand or a small local business - reputations are important. Ensure you are responding to negative reviews and trying to collect as many positive reviews as possible. Getting reviews on your Google Places page, Yelp and Yell will have a direct impact on your websites overall ranking. Google+ & Places For Business