SEO 2015
I am talk peoples about SEO, i learned that there can be some confusionon exactly how a keyword works with Search Engine Optimization.
About Keyword:
Lets dive in look exactly what a keyword is! A keyword can just be a word,
it can also be a descriptive phrase used to describe what you are searching
for. To help illustrate this lets say we are in Pens Business.
Base Keywords:
Consider we have an website that sells an arrangements of Pens.
We abviously want to rank on when people are going to type into the
search box in order to find our product. Some words we might come up with are:
*Pens
*Marker
*Highlighter etc..
These types of words represents the root of a keyword and often called Base Keywords.
Set Keywords:
Having a base keyword does not tell us much, What the search user is looking
for?. By adding more information to the keyword we quickly understand more,
What is being searched for?. This sort of words which provides additional insights
are commonly known as Modifiers. Modifiers further develop and clarify the meanings of a keyword.
Lets take some examples for top modifier of above Base Keywords.
*Ball Point
*Permanent Marker
*Liquid Highlighter
Extender Keywords:
Understanding the intent of search is actually quite value able to anyone doing SEO
and Modifier play an big role doing this. Adding Additional action words or additive to a keyword
base and modifiers can further enhance the keyword meaning and it often called Keywords Extender.
It helps understanding the purpose of the keywords. Here's some examples:
*Blue Ball Points
*Black Permanent Markers
*Green Liquid Highlighters
Its important to know that search engines don't need the base,
modifiers and extenders into be an order. You can mix up their order without
concern their mixing up the search engines. you can see this is a case with "Black
Permanent Markers" the user could have easily use the keyword "Permanent Marker in Black"
and the search engine would have understood the query in the same manner. Now that you understand Base,
Modifier and Extender Keywords. Now Its important to understand the difficulty of ranking
these keywords in the Search Engines
