Social Media Marketing:
The ultimate goal of every content writer is to reach to maximum audience. With the emergence of Social Media, the scope has been widened. Facebook says it has 665 million active users each day on average.The purpose of social media market is not only to gain exposure but also encourage sharing of thoughts, ideas and interests related to one's business indirect promoting it. Through social media marketing, one can directly market his business without going through the hassles of daily advertising campaigns and - most important of all - one has the ability to inform a large number of people about his business and services.Alternatively, content marketing is an online marketing technique which uses media such as a blog posts press releases and articles, to name a few, that allow creation and distribution of significant and unique content so target audience will have a clear understanding of what one is trying to convey. In other words, it's a way of communicating with customers without actually selling. One does not need to pitch his business, but Rauf deliver information that is consistent and valuable to his audience, thus allowing them to make an intelligent choice.Now we know the difference between social media and content marketing, let's take a look at the advantages and disadvantages of approaches.
Advantages of Social Media Networking
Cost effective
Generates viral results
Customer feedback
Increases the development of the product online
Ability to educate a large number of people regarding one's business
Increases search engine rankings through generated traffic
Disadvantages
Time Consuming - compared to others online markets strategies, social media market requires a lot of time and effort in order to maintain that hard-earned relationship between the business and its prospects.
Regular Work - constantly updating your website means more time for work and the moment your business gets biggest, you are expected to converge to a larger audience on the most varied area of discussion.
You have to be responsive at all times and give service to your target audience.
You need to keep up with new lines of communication and software.
Advantages of Content Marketing
Retains reader attention
Cultivates loyalty
Imposes knowledge to a visitors about one's industry and business
Conveys a message to your audience easily. A good writer who put in good content backed with the right tools to publish it will definitely capture the attention of many others people from different walks of Disadvantages
What to write about. This is especially true when you are starting your business. You struggle about what to write and, worst of all, you struggle on how to write it.
Writing good content. So you finally manage to write some contents, but the question still arises - are you writing good content?
Do I miss some points? I’ll love to hear that from you. Do mention it in comments – what’s your content marketing strategy through social media.
