Increases Website Visitor
If you verify your blog’s traffic stats, social media is probably going to be among the highest 3 traffic sources. In fact, for several blogs, social media traffic is even additional vital than a computer program and direct traffic. On the opposite hand, you’ll notice several bloggers complain regarding the powerlessness of social media and the way it’s simply over-hyped.In reality, however, the quantity of traffic you manage to draw in from social media and also the level of engagement you manage to drive from it depends for the most part on however you structure your social media posts and also the share good your content.To help you perceive this higher, here area unit a number of the key points you wish to stay in mind whereas making a technique for driving traffic and conversions from social media.Use High Conversion Keywords
Strategy-PuzzleOn all social networks, sure keywords generate additional engagement than others. They attract additional clicks and find additional exposure. exploitation them showing intelligence in your social media updates will increase the visibility and effectiveness of your posts.Here area unit a number of the high conversion keywords for leading social networks
Facebook – wherever, When, Tell Us, Inspire, Submit, Deals, Discount, Warns, Amuses
Twitter – ReTweet, Follow, Social Media, New weblog Post, Check Out, Help, Top,
LinkedIn – Created, Improved, Increased, Developed, Reduced, Researched
Google+ – Share, Promote, Increase, Create, Discover
You can notice additional of those words during this post
Expand Your Reach With Hashtags
You must’ve seen folks use totally different hashtags with their social media posts and updates. Hashtags expand the reach of your posts on the far side your immediate followers and assist you to reach new audiences. At the identical time, they assist you to produce social media discussions, chats, and trends which will be used for wide travel functions.Using one or a pair of hashtags per post will considerably increase the effectiveness of your social media content and assist you to drive additional traffic and conversions. Here’s a fast verify the best hashtag usage stats for the highest social networks.There’s twenty-first additional engagement on Tweets with one to a pair of hashtags.
If you increase the quantity of hashtags over a pair of, the engagement levels fall by a median of the terrorist organization.
Almost four-hundredth of Tweets with hashtags get Retweeted.
Using 1-2 hashtags per post will get you a median of 593 interactions per post.
But if you increase the quantity of hashtags to 3-5, the common interactions crumple to 416 per post.
Google+
From its period of time, Google+ has inspired the employment of hashtags.Hashtags area unit mechanically superimposed to your posts supported the content, however, you'll be able to edit hashtags still.
Google+ additionally shows a listing of connected hashtags which will be want to gauge the interests of your audience.
You can notice far more regarding hashtag usage in Neil Patel’s final Guide to Hashtags.
Use Visual Content For additional Engagement
Social media, by nature, is intended for visual content, and it’s no surprise that image based mostly} content attracts additional engagement as compared to straightforward text-based posts. therefore, it’s vital that you simply often embrace pictures, videos, vines, GIFs and different kinds of visual content in your social media updates.
These stats show the impact of visual content on totally different social networks.
Google+
Videos get twenty-eighth additional engagementImages receive ninety-four additional +1s
Animated GIFs receive thirty-ninth additional +1s.
Linking to YouTube videos ends up in seventy-fifth additional shares.
Use Short and crisp Updates
Against the common belief, shorter updates attract far more engagement on all social networks as compared to the longer ones. this is often in all probability as a result of social network users have terribly short attention spans and don’t typically have the time to browse long and careful posts.Here’s the perfect character count for a few of the leading social networks.
Twitter – Tweets shorter than one hundred characters attract terrorist organization additional engagement.
Facebook – astonishingly, Facebook posts with but forty characters received eightieth additional engagement than longer posts.
Google+ – If the headline of your Google+ posts is longer than sixty characters, the engagement levels fall by eighteen.
Create Share-Worthy weblog Content
Your social media engagement and conversion rates have plenty to try to to with the sort of weblog content you produce. If the standard of your content is low, then most of your optimization techniques will be ineffective.In general, social media users prefer highly actionable and interesting content written in a fun way. Your headlines matter a lot as well. Just look at some of the headlines of Buzzfeed articles. Their articles and updates attract thousands of social shares every day because of their headlines and innovative content ideas. You can find some great blogging ideas in this post, or you can use MyBlogU to brainstorm new blogging ideas with other bloggers, create share-worthy posts like interviews, and even hire quality freelance writers to help you create viral content.Apart from high-quality content, sharing free tools and resources also attracts increased engagement and social shares (for example tools this QR Code Generator or this SEO Audit Tool).
Identify and Amplify Top Performing Content
Driving traffic and conversions from social media is not just about using random and isolated techniques. It’s equally important to identify the right channels that are sending you social media traffic, the content that is attracting the highest engagement, and the pages on your website/blog that can be used to amplify such content for even more social engagement.I’ve personally found TrenDemon as a great tool to get all these insights. You can integrate it with your Google Analytics account to get real-time stats on your best converting social content and the channels that can be used to amplify it (learn more about Google Analytics integration in this post).
You can use this information to promote your existing and new blog content and attract increased social media love.
Use a Social Media Friendly Website Structure
Just like your content quality, the structure of your website also has a direct impact on the number of shares and social media followers you manage to attract. Most of the times, visitors find you either through your social media updates or from Google search results. You need to have a website structure that encourages these visitors to share your content and follow you social media.Here are few things you can do to achieve this
Enable Twitter Cards: Twitter cards display additional information about your links, blog posts or products. Thy also increases the engagement levels on your Tweets.Use Facebook Open Graph: Add the Open Graph meta-tags to your blog so that your featured image is always displayed. You can find detailed instructions on using Open Graph in this post.
Add Social Media Sharing Widget: I recommend using AddThis or DiggDigg to add social media sharing and follow widgets.
