SEO 2016
2015 has been Associate in Nursing exciting year for the SEO business. we have a tendency to saw the long-awaited Mobilegeddon update, that fined sites insulating material behind within the mobile compliance space, a large overhaul to native rankings with the new native three-pack, a brand new quality rule for content, and a dozen about different minor updates from Google. additionally, we’ve seen new digital assistant technologies and new styles of mobile devices setting out to form the long run of search in terms of user behavior.Now, all eyes area unit on 2016. This future year ought to convince supply many landmark shifts in search—notably, I’m watching these seven new trends:
1. Video Content can Overtake Written Content in ROI for B2C Industries and types. Today, written content is taken into account the “standard,” even by the overwhelming majority folks United Nations agency unendingly insist that together with many various formats of content could be a sensible plan. Still, written content could be a reasonably baseline for many brands, with infographics, images, videos, and different mediums serving as peripheral additions. In 2016, some of latest technologies and therefore the continuation of years-long trends can shift, and video can outmatch written content in terms of reach, engagement, effectiveness, and overall ROI. Vine, Periscope, Snapchat, and different video apps area unit part answerable for this, setting users’ expectations toward additional visual content, however the $64000 herald could come back from Google, that is currently experimenting with video ads in search results. B2C brands while not regular feeds of video can before long be thought-about behind the days. B2B brands can imitate, however it won’t happen in 2016 (I’m dissipated it’ll be nearer to 2019).
2. Mobile-Optimization can Become additional vital than Desktop improvement. For the past few years, desktop has been a regular kind of search, with mobile users growing in numbers. Earlier this year, mobile searches surpassed desktop searches for the primary time, and along side Mobilegeddon, Google proclaimed to the planet that mobile and desktop traffic were on comparatively equal footing. beginning currently, and continued into 2016, this shift can continue, eventually creating mobile traffic out and away the additional vital, with desktop attenuation into obscurity over subsequent five years. Already, Google is saying that a desktop-specific website isn’t necessary, and their amendment to a neighborhood three-pack reflects their commitment to a “mobile” expertise across all kinds of devices.
3. Digital Assistants can amendment the method we predict regarding Search Queries. trendy search engines area unit receiving additional and additional queries from digital assistants, that area unit adding a brand new layer to the quality of search (think of Siri, Cortana, and Google Now). oral communication queries tend to be abundant completely different than typewritten queries, that means a full new kind of long-tail keyword queries – notably people who mimic spoken dialogue – can emerge. This trend may reward pages that contain informal, colloquial content.
4. mass Content can Diminish the facility of reports and Event Coverage. Twitter is experimenting with a brand new feature known as Moments, which is able to combination posts, images, and videos from live events and flowering news stories into one channel for folks to envision. In a sense, users become the content creators, and different users will see events flowering primary. Of course, Twitter isn’t the sole platform to be experimenting with such a live feed, and advanced algorithms area unit already ready to compile news stories from numerous items of pre-existing info. As a result, in 2016, the facility of a newspaper article that isn’t mechanically sourced can begin to diminish, narrowing the sphere of content promoting for everybody. Evergreen, opinion-editorial, and tutorial content, as a result, can rise in importance for search visibility.
5. Social Content are additional promptly Indexed. Google has deals in situ with Facebook and Twitter already—search for a item, and you’ll in all probability see a tweet or 2 seem in your mobile search results. In 2016, additional platforms can become additional heavily indexed within the vaults obtainable to Google and different search engines. Social posts can carry a price and a thought almost like any freelance online page, and therefore the separation of “web” Associate in Nursingd “social media” can begin to blur even afar from an SEO perspective.