Businesses in Pakistan
The Internet is serving its purpose very well in posting its impact on the masses. Initially the global media captured the interest of statesmen while investors eye on the flow of economy and exchange rates. Social media has connected people from different parts of the world, grouped together to support their common interest or cause. If there are active users, there is definitely going to be opportunities for business. So, the online business was unavoidable. Businesses invested in the online market and have many successful projects like amazon, ebay, facebook, google etc. In fact most of the world’s wealthiest men are in the IT business or somehow related to it. Pakistan has many talented professionals who are benefited by these opportunities, who have their impression of producing quality work that satisfies the requirements of the clients. This is why, online employers trust Pakistani freelancers for their projects. Pakistan is rated in the top 5 by the famous freelancing websites based on the commulative worth of projects they do online. This is quite remarkable for a country like Pakistan which does not provide any infrastructure of communication in rural areas, with heavy load-shedding even in major cities. But above all, the lack of employment opportunities has geared people to target these online jobs despite of this less encouraging working environment.With the stats given regarding the number of projects Pakistani professionals do, it is not encouraging to see that how many successful products we own! unfortunately not many. While the top few are because of the companies having already an impact prior to their web appearance like Jang and Express, Geo news websites. The next few are online portals regarding electronic goods, vehicles, jobs and Pakistani dramas. It wasn’t bad for a beginning but by now there must be more high quality products. The few mentioned have attracted certain areas of the Pakistani market; however, there aren’t many products that could make global impact. I believe the reasons for this shortcoming is due to the lack of resources available at the dispense of freelancers. They do not afford to invest so much of their time on their own products and then the efforts required to market it properly. It definitely requires a team of IT professionals, financers and marketers. Investors should make a pivotal role here by grouping these talented individuals together and providing them with an environment and resources.Making money online requires online recognition. It’s the same way as registering your business with the local authorities or having owning a store at the super mall. This way, you’ll have your own separate identity. An online business could be an e-commerce website or an online store that sells products online. Ebay, OLX etc. are also used for the same purpose, while many businesses have their own dedicated websites for their products to have more targeted audience. The online business could be about providing/selling services or software products with licensing. They are paid periodically for their services or software products. These businesses need to keep updating and upgrading their products to stay in touch with their competitors. Web portals are also licensed out to various businesses on monthly or yearly charges to maintain their businesses effectively. Selling content requires one to produce quality content on hot issues to attract a large number of online users. Targeting the terms that are within your focus area, while heavily searched, could bring in some good viewers. Selling content comes through advertisements that only get productive if the number of visitors reaches a considerable number on daily basis (400-500 visitors/day). The advertisements could be from a local business closely related to your niche. They pay as per the duration, size and location of the advertisement. There are dedicated places on websites for advertisements only. The advertisements that come from advertising companies come through clicks or commission per sale.